Responsible
Children's best interests are the starting point for everything we do in Petra. We take responsibility for creating a safe and trustworthy digital universe, where the content is adapted to children's age, needs and development. We choose to avoid overstimulating and addictive mechanisms, and instead prioritise calm, engaging experiences that allow room for concentration, curiosity and confidence.
Playful
In Petra, we make play educational. Play is the gateway to children's curiosity, joy and desire to explore. When we create content for Petra, we start with fun and engaging experiences. Then we explore how the play can be enriched with learning in a natural and seamless way.
«Petra turns learning into play, helping children experience joy, laughter, excitement and confidence through play — alone or together with caregivers.»
Creative joy
At Petra, we believe that the joy we put into creating new content is felt by the children who use it. We experience creative joy when we explore the interplay between creativity, learning and technology, and develop solutions that feel meaningful and engaging for both children and parents.
