Our story

Petra started as a project by a small family in Norway who wanted to create better screen time for their own children. Today, we are a small team with one big goal: to create the best and most engaging learning content for young children.

Petra team collage
Petra backstory

Why we made Petra

As a mother of a young child, Mathilde struggled to find good screen content for her child. What existed had poor or limited language, was full of ads, or lacked educational content suitable for young children. So she decided to create her own. What started as a small project has grown into a team working full-time to create meaningful play and learning for children.

By parents, for parents

We are parents ourselves, and we create content we feel safe giving to our own children. Our wish is to give children a good first experience with games, where they can play, learn and build confidence at a calm pace. For us, good screen time is about safe, educational and age-appropriate content that engages without overstimulating.

Maria and William

Meaningful learning in every game

Every game in Petra starts with a clear goal: to create play that is fun, meaningful and educational for young children. The content is linked to key areas of early childhood learning, developed with kindergarten teachers and tested with children before launch. This is how we ensure the experiences are age-appropriate, engaging and of high quality.

Get to know us

Behind Petra is a small team with a big love for what we create. We are parents, educators, developers and creatives, working together to create the best learning experiences for children.

Mathilde Haugum

Mathilde Haugum

CEO and developer
Turid Dahl

Turid Dahl

Developer and designer
Espen Smevik

Espen Smevik

Kindergarten teacher
Fredric Lilland

Fredric Lilland

Finance and growth
Miriam Woldseth

Miriam Woldseth

Developer
Maria Nynes

Maria Nynes

Marketing and social media
Ingvild Haugum

Ingvild Haugum

Strategy and business development
Our story | Petra